The Rise of ABM Account-Based Marketing (ABM) isn’t new—it traces back to the 1990s when Don Peppers and Martha Rogers introduced the “One-to-One Future” concept, revolutionizing marketing by focusing on individual customer relationships over mass outreach. Today, ABM has become a B2B powerhouse, helping companies like Microsoft, Salesforce, and IBM drive hyper-personalized engagement with high-value accounts. According to Google Trends, ABM’s popularity has […]