Aragenex Media usually begins by conducting a thorough analysis of the clients’ existing b2b database. This involves a database audit to identify gaps, assess previous email campaigns, and engage with the marketing team to understand their target audience, key industry segments, and specific needs.

The next step is Custom Database Development, which includes data collection and verification, conducting industry-specific research from industry reports, trade publications, and business directories. Direct outreach through phone calls is also conducted to validate and update contact information, ensuring that each entry was current and accurate.

The next step is Segmentation and Customisation to address the need for targeted marketing. We create detailed profiles based on specific industries within the manufacturing sector, such as automotive, aerospace, and electronics. Detailed job titles and functions are researched to ensure that messages reach the appropriate decision-makers.

The next step is Data Enrichment where the database is enhanced with additional details such as company size, revenue, geographic location, to tailor messages and target regional markets effectively.

Then we conduct Quality Assurance to ensure the database’s accuracy through implementing a schedule for periodic updates and verifications to maintain data quality. Using advanced data validation tools to cross-check and confirm the accuracy of contact details.

Once the custom contact database is ready, Aragenex Research works closely with our clients to integrate the data into the client’s existing CRM and email marketing platforms. Training and Support is also provided to the marketing team to maximise the use of the new b2b database.