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Best Practices for an Effective B2B Account-Based Marketing (ABM) Strategy

May 31, 2025Account-Based Marketing (ABM) 2

The Rise of ABM Account-Based Marketing (ABM) isn’t new—it traces back to the 1990s when Don Peppers and Martha Rogers introduced the “One-to-One Future” concept, revolutionizing marketing by focusing on individual customer relationships over mass outreach. Today, ABM has become a B2B powerhouse, helping companies like Microsoft, Salesforce, and IBM drive hyper-personalized engagement with high-value accounts. According to Google Trends, ABM’s popularity has […]

Posted by AragenexMedia

Next-Gen AI Prospecting: Driving 3X More Sales Pipeline Growth

May 31, 2025AI Lead Gen & Sales, Marketing Automation 1

AI is surely a futuristic concept but it evolves today, particularly in sales and marketing. Generative AI is transforming how businesses identify, engage, and convert leads, driving unprecedented efficiency and growth in sales pipelines. Companies that integrate AI into their sales strategies are already seeing a significant uplift in pipeline growth, deal closure rates, and […]

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8 Key Metrics in B2B Content Syndication for Lead Gen Success.

June 24, 2025B2B Marketing, Sales Enablement 0

Dive into essential tips, backed by strong statistics, to refine your strategies and achieve sustained business growth. Explore the transformative impact of metrics and witness your content syndication strategy become a driving force for excellence. Experts in this space, to elevate your business to extraordinary heights with targeted content and strategic insights. Your journey to […]